Perpetual is a company working in the field of Intellectual Property Protection. That’s why for their logo we decided to put emphasis on the feeling of security.
Taking the first letter of their name we turned it into the infinity symbol underlying the long-lasting effects of their services.We strengthened the sense of protection and security by crafting a brand identity in which the logo is duplicated into a visual pattern resembling a chain armour. We take pride in this project for its use of simple but clever idea that was turned not only into pretty branding but a powerful brand message expressing our firm belief that branding is not just colours and forms, but a communication tool.
Visual Identity and logo design