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Branding Visual Identity
June 3, 2019

City Branding

We saw this identity as a chance to prepare the visitor for what they can expect to see in the city of Vratsa. We have crafted a visual system of simple geometric forms that can be observed in the nature and architecture of Vratsa.

The branding is an extension of the openvratsa.bg logo (not created by us) – the triangles and colour scheme served as basics which we developed to its logical next stage. We believe continuity is very important in advertising – it doesn’t matter whether the previous work is done by you or somebody else.

Task

New visual identity for the city of Vratsa

  • Strategy

    Brand Strategy

  • Design

    Art Direction, Branding

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We’re a team of creatives who are excited about unique ideas and help companies to create amazing identities by crafting top-notch designs systems and strategies.

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