We saw this identity as a chance to prepare the visitor for what they can expect to see in the city of Vratsa. We have crafted a visual system of simple geometric forms that can be observed in the nature and architecture of Vratsa.
The branding is an extension of the openvratsa.bg logo (not created by us) – the triangles and colour scheme served as basics which we developed to its logical next stage. We believe continuity is very important in advertising – it doesn’t matter whether the previous work is done by you or somebody else.
New visual identity for the city of Vratsa